Creative director, brand strategist, and AI creative lead — from Guitar Center national campaigns to DefenseTech identities to healthcare pitches that close. Twenty years directing brand across music retail, healthcare, defense tech, and consumer goods. Currently senior creative lead at Inizio Evoke, a top-10 global healthcare agency, and a member of the AI Trailblazers group.
The tools have changed. The discipline hasn't. I work at the intersection of creative direction and AI. Made with intent. Every frame.
Like the great music producers, I don't impose your sound — I excavate it. I go into the exploration without a predetermined answer, hold it until something true surfaces, name it, and build the world around that name until it resonates. Not just looks right. Resonates. The result isn't a brand that represents you. It's a brand you can inhabit — one that feels alive because it actually is.
This isn't five random topics. It's a complete narrative with a beginning, a middle, and an end. The world has a problem — dissonance, caused by lowest common denominator thinking. There's a method for solving it — addition by subtraction. And there's an outcome worth working toward — resonance. R/D is the name for the whole journey.
"When a founder has heard even one of these five ideas and felt it land — they already understand what I do better than any service description could explain. They don't need to be sold. They feel the resonance. And isn't that exactly the point."
The founders who are ready will self-select. They feel the resonance. If you're reading this and something clicked — that's the signal.
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