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Porsche 928
The Forgotten Grand Tourer
Automotive Editorial · Mood Direction · Personal Work · 2025
The Porsche that history got wrong.
The 928 was supposed to replace the 911. Instead it became the most misunderstood car Porsche ever built — too grand for the purists, too unconventional for everyone else. It ended production in 1995 with a devoted following and almost no cultural moment of its own.
This is a personal project. No brief, no client. Just four shots built to give the 928 the editorial it never had — cinematic, restrained, and honest about what it actually is: a front-engined V8 grand tourer that aged into something genuinely beautiful.




The Proof
“No brief. No client. No budget. Just a car that deserved better than the editorial history gave it.”

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