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G-Shock DW5600
New England Fisherman
Product Campaign · 5-Shot Series · Print Ad · 2025
One product image. A complete campaign.
The brief: G-Shock DW5600 — a watch built for conditions where everything else fails. The concept: a New England commercial fisherman, 4AM, North Atlantic. No crew, no location, no talent agency.
Started with a single product reference pulled online, upscaled it to 4K, then used it as a reference image to build five distinct campaign shots — each with specific lens specs, lighting conditions, and a consistent character across every frame. Finished with a complete print ad including headline and body copy.
Creative Process
Product Reference
Sourced a clean product image online. Prompted a 4K high-resolution upscale and loaded it as a reference image — establishing the exact colorway, face, and proportions to maintain across every shot.
Character & World
Established the character brief: rugged 45-year-old New England crabber, pre-dawn, North Atlantic. Defined the emotional territory — grit, reliability, zero tolerance for failure — then built the world around it.
Shot Architecture
Built a five-shot sequence with specific lens specs for each: 35mm wide establishing, 85mm close detail, interior cabin scene, helm in storm, underwater submersion. Each frame a different emotional beat.
Print Ad
Finished with a complete print ad — headline, body copy, product integration, and logo placement. Campaign-ready for any media format without a single day on location.
The Proof
“One product reference image. Five cinematic campaign shots. A finished print ad. Built in a single session.”
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